Storming the Audience

Clean Tower Era Myths # 29: Storming the Audience

Joseph Matheny on Warty Theorems

Part one of a two-hour chat between Jason Kephas and transmedia storyteller Joseph Matheny, discussing Joseph’s pre-Internet days of ARG-ing, the difference between corporate multimarketing and transmedia storytelling, community building, the body imprint via audience interaction, breaking down the 4th wall, violating the audience’s comfort zone, Sacred Theater of catharis, reality TV as a way to hijack the real audience participation movement, the bifurcation of culture, consensus reality versus alternate perceptions community, 2% of the species awakening, Joseph the apocalyptic media consultant, the demon of corporate life, the hidden morphic field behind civilization, you can take the man out of the corporation but can you take the corporation out of the man, the Somebody Virus, Alex Jones’ fear-mongering, FEMA camps and black helicopters, the parallel dangers of hope-mongering, Jason’s armageddon scenario of truth versus illusion, how the Universe becomes a cosmic conspiracy when filtered through the personal self, why myths are closer to reality than the official story, what’s 1% of 2% of 7 billion people, Joseph’s life raft to somewhere….

Part Two of this chat will be up next Wednesday.

-greylodge