Ego Monsters

Like I Care

By Michael Kinsley
Tuesday, November 28, 2006; A19

The first person I knew who had a Web site of his own was a fellow Washington journalist. This was when many journalists were still just getting into e-mail, but the URL for this Web site quickly circulated around town and around the world. Why? Well, we were all impressed by the technological savvy. But we were absolutely astounded by the solipsism. What on earth had gotten into Joe (not his real name)? This was a modest, soft-spoken and self-effacing fellow, yet his Web site portrayed him as an egotistical monster.

Or so it seemed at the time. All of the elements that struck us as obnoxious maybe eight years ago no longer seem that way. In fact, they are now virtually required for any writer's Web site. The Web address, of course, was his name: JoeJournalist.com. It's hard to recapture why even that seemed pretentious. But it did. Then there was his deadpan list of books he'd written and awards he'd won. And quotes from other journalists about how wonderful he is. It all seemed totally out of character and terribly immodest. Poor Joe! Had the World Wide Web driven him crazy?

If so, we are all crazy now. There is something about the Web that brings out the ego monster in everybody. It's not just the well-established tendency to be nasty. When you write for the Web, you open yourself up to breathtakingly vicious vitriol. People wish things on your mother, simply for bearing you, that you wouldn't wish on Hitler.

But even in their quieter modes, denizens of the Web seem to lug around huge egos and deeply questionable assumptions about how interesting they and their lives might be to others.