Branded
My brand new life
Boorman's new lifestyle costs less |
-BBC
Neil Boorman torched his designer wardrobe and possessions and tried to live a brand-free life for a year - so how did he do?
Exactly one year ago this week, I held a public bonfire in central London, whereby I burnt all of my branded possessions. In an article on this website, I explained why.
By placing less status and emotional value on the things that we buy, we free ourselves from mindless consumption, allowing us more time and money for things which we know, deep down, give us greater contentment.
www.bonfireofthebrands.com
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