"If you bring forth what is within you, what you bring forth will save you. If you do not bring forth what is within you, what you do not bring forth will destroy you."

Mar 29, 2006

Decisions, Decisions


Recently I decided to buy a new home and a new printer for my computer. Guess which decision took the most effort? If you guessed the printer, you guessed right. Turns out that that my choice of a house was perfect, and my new printer was a good choice too. Did I get lucky, or is there something else happening?

Contrary to conventional wisdom, it is not always advantageous to engage in thorough conscious deliberation before choosing. Several different experiments looked at what researchers called the “deliberation without-attention" effect. It's a take on when to "follow your gut" and when to make a well-thought-out decision.

For relatively simple decisions (like buying a printer) it is better to use a highly rational and researched approach. However, when making a complicated decision (like buying a house) the unconscious appears to do a better job of resolving factors and making a sound conclusion. Of course this goes counter to the conventional approach most of us use to make everyday decisions.

Read the rest of this entry »

1 Comments:

At 9:43 PM , Blogger Indigobusiness said...

First thought, best thought.

So says Buddhism.

It is a powerful lesson, I'm always sabotaging myself with overthinking...I'm a bad Buddhist.

 

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